Got a question about whether Twitter could be useful in the corporate world. On the one hand, it does seem like there are already so many channels that we don't really need another one. But I do think the Twitter model can have business value as a corporate micro-blog.
An increasing number of businesses use blogs and RSS feeds at the personal and workgroup level to enhance communication and provide cross-pollination. But for some people -- myself included -- the open format of a blog entry means we want to make each entry perfect, so if we don't have time for a brilliant entry, we don't blog at all, or we blog in fits and starts.
Twitter's limited message length (140 characters) and fundamental question ("What are you doing?") doesn't demand much brainpower, yet it can provide interested followers with a quick sense of what's going on for you.
On one of Jerry Michalski's YiTan calls last May, there was a great discussion of Twitter and Dopplr. I'll check to see if the call has been posted on line yet and provide a link if it is. In the meantime, the first link below is an interesting take by Grant McCracken on the value of what he calls Twitter's "phatic" communication. The second is a link to somebody who seems to find Twitter useful for the business of politics.
http://www.cultureby.com/trilogy/2007/07/how-social-netw.html#
http://twitter.com/BarackObama
Recent Comments